Experiential

The world has gone thoroughly digital, which goes some way to explaining why there is now a burgeoning appetite for meaningful, tactile experiences from B2B brands.

We work in partnership with our clients to deliver experiential brand activations and impactful live events that also integrate with wider B2B marketing programmes. Our end-to-end services range from innovation consulting and planning, all the way through to management and delivery.

Our experiential process

Immersion accordion-plus accordion-minus

01

The initial immersion is all about understanding the goals of the organisation, how marketing can impact these positively and what context we are operating in.

http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-immersion.png

Formulate accordion-plus accordion-minus

02

Here is where we work with your existing insights (customer, market, your organisation and product portfolio) and also external desk research to spot opportunities and gaps.

We work with you to understand:

  • - Who the stakeholders are
  • - Milestones, budgets, internal resources
  • - What insights and -background information can we access
  • - What previous activity can we leverage
  • - What the critical deliverables and outcomes are

You

  • - We want to know everything! Product and service information, your current positioning, website and search performance.
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-formulate.png

Strategy, messaging and creative accordion-plus accordion-minus

03

With the insight we’ve gained, we work quickly to get to the heart of the challenge, and work with clients to create the approach.

Outputs can be:

  • - Positioning options – the story you need to tell.
  • - Messaging matrix – a structure to present key messages.
  • - Programme design – how you can get to market successfully.

Strategy, messaging and creative accordion-plus accordion-minus

04

It’s critical that marketing and agencies don’t work in a bubble. We actively look to gain external and internal inputs from the stakeholders who matter.

  • - Stakeholder buy-in: working closely with marketing teams to get the business on-board, including the all-important sales teams.
  • - Testing and refinement: getting customer inputs to help us refine the approach.
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-tactical-plan.png

Launch, analyse, optimise accordion-plus accordion-minus

05

We help clients to maximise the value of our work by helping them launch and embed new approaches into the business. But it doesn’t stop there. Strategies work best when they are refined by live data; how customers are interacting, where and why. We work with clients to interpret the data for better commercial returns.

Evaluation and optimisation

  • - Measurement, reporting and analysis.
  • - Recommendations for refinement and adjustments to strategy, message, media and tactics.
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-distribution.png

Our experiential process

Immersion accordion-plus accordion-minus

01

The initial immersion is all about understanding the campaign objectives and KPIs, and also the practical considerations of campaign development and implementation.

We work with you to understand:

  • - Who the stakeholders are
  • - Milestones, budgets, internal resources
  • - What insights and -background information can we access
  • - What previous activity can we leverage
  • - What the critical deliverables and outcomes are
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-immersion.png

Experience design accordion-plus accordion-minus

02

The initial immersion is all about understanding the campaign objectives and KPIs, and also the practical considerations of campaign development and implementation.

We work with you to understand:

  • - Who the stakeholders are
  • - Milestones, budgets, internal resources
  • - What insights and -background information can we access
  • - What previous activity can we leverage
  • - What the critical deliverables and outcomes are
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-formulate.png

Pre-event marketing accordion-plus accordion-minus

03

The initial immersion is all about understanding the campaign objectives and KPIs, and also the practical considerations of campaign development and implementation.

We work with you to understand:

  • - Who the stakeholders are
  • - Milestones, budgets, internal resources
  • - What insights and -background information can we access
  • - What previous activity can we leverage
  • - What the critical deliverables and outcomes are
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-immersion.png

Event delivery & promotion accordion-plus accordion-minus

04

The initial immersion is all about understanding the campaign objectives and KPIs, and also the practical considerations of campaign development and implementation.

We work with you to understand:

  • - Who the stakeholders are
  • - Milestones, budgets, internal resources
  • - What insights and -background information can we access
  • - What previous activity can we leverage
  • - What the critical deliverables and outcomes are
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-tactical-plan.png

Post-event marketing accordion-plus accordion-minus

05

The initial immersion is all about understanding the campaign objectives and KPIs, and also the practical considerations of campaign development and implementation.

We work with you to understand:

  • - Who the stakeholders are
  • - Milestones, budgets, internal resources
  • - What insights and -background information can we access
  • - What previous activity can we leverage
  • - What the critical deliverables and outcomes are
http://sodaagency.com.au/wp-content/uploads/2022/02/campaigns-distribution.png

Our experiential insight

Objectives, outcomes, and outputs: getting the ‘O’s right in business marketing

Chris Wilson

Doctors – the original hot dog influencers

Rebecca Ley

Doctors – the original hot dog influencers

James Wood

© SODA

Drag View