Group Together

Group Together

Challenge

Grow market share and customer base cost-effectively.

Journey

Founded by two Sydney mumtrepreneurs, Group Together is an innovative platform developed to make the collection of money for group gifts easy, safe and hassle-free. Born from a simple idea, the business has grown to help 10,000+ Australians each year.

Going back to its roots, Group Together was looking to connect Mum’s at Christmas, showing them how much easier it can be to organise a group gift using Group Together.

Soda tackled the challenge head-on, devising a grassroots campaign to target the chosen demographic cost-effectively, using PR, social media and online marketing. The campaign was a hit, resulting in a 200% uplift in Christmas Group collections.

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