WORX

Challenge

Increase sales across the full line of WORX tools.

Journey

WORX Australia is a consumer power tool manufacturer based in Melbourne. WORX Aus is a division of Positec Group, a global power tool manufacturer with subsidiaries across the world, manufacturing for brands including CAT, ALDI, WORX, Kress and Rockwell.

WORX and Soda have had a long-standing relationship. Soda has helped the brand grow from a B2B distributor to a full-service B2C brand. Soda first provided consultancy services on their digital strategy, then transitioned to include PR, digital and influencer marketing.

We recently launched WORX e-shop, an online shopping initiative that allowed WORX to offer the full line of WORX tools direct to consumers. This e-shop has been an overwhelming success, outperforming WORX’s traditional sales channels in its second quarter of launch.

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